Findify was founded in Stockholm in 2014 by the four entrepreneurs Meni Morim, Jaclyne Clarke, Thomas Fattal & Thibaut Patel. The common denominators were Klarna & studies at KTH. The team had broad experience in e-commerce, machine learning, system architecture & UX. They realized that e-commerce invested large resources in attracting customers to their stores, but that once there the customers had difficulty finding products that were relevant to them. The first thing Findify developed was a search engine fully adapted for e-commerce. Subsequently, other products were developed to improve customers’ experience in e-commerce.
Findify is still operated from the head office in Stockholm. The service has today been installed at over 1,800 e-retailers globally.